UIE Seminar: Produce a More Persuasive Site: Where Design & Marketing Meet

An August 26 UIE Virtual Seminar

Our next UIE Virtual Seminar, Produce a More Persuasive Site:Produce a More Persuasive Site: Where Design & Marketing Meet with Bryan & Jeffrey Eisenberg, is happening Thursday, August 26, 2010.

You want your users to find exactly what they’re looking for, and for that content to be easily understood. Yet there’s conflict within the organization due to different goals and objectives, such as when Marketing is chasing paid search or other SEO objectives.

Here’s the secret. Google gives us a standard you can employ to get others in your organization all on the same page, doing things you want them to do, to help you improve your site: Google’s Quality Score.

> The Details

WHAT: Produce a More Persuasive Site: Where Design & Marketing Meet
WHO: Bryan & Jeffrey Eisenberg
WHEN: Thursday, August 26, 1:30pm ET (90 minutes)
WHERE: Online webinar
COST: $129 per connection (pile everyone into a conference room!)
WEB SITE: http://www.uie.com/events/virtual_seminars/persuade/

Register with the code IAI and add on lifetime access to the recording for your entire organization.

The Eisenbergs will teach you that the Quality Score is based upon three elements: relevance, credibility, and navigation. And it’s not terribly difficult to follow the rules. They will even show you where Google's guidelines tell you exactly how to do it. Bryan & Jeffrey will share 7 perspectives to help you determine the relevance in your content. And they’ll give you 10 tips to improve
your credibility, demonstrate value, and enhance the persuasiveness of your navigation. - http://j.mp/buw9hv