Results for Shari Thurow
Articles and Papers
3 SEO Myths About Information Architecture
by Shari Thurow (3/18/2011)
Subject: Information Architecture - Practices, Information Organization, Searching
Abstract: Shari Thurow shares some of the common myths and misconceptions that search engine optimizers have about information architecture in an effort to help SEOs understand an information architect’s point of view.
A Simple Guide To Understanding The Searcher Experience
by Shari Thurow (9/14/2012)
Abstract: When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?
Note: Thurow, Shari. (14 September 2012) A Simple Guide To Understanding The Searcher Experience. Search Engine Land. Retrieved from http://searchengineland.com/a- simple-guide-to-understanding-the-searcher- experience-132393# on 20 September 2012.
Findability, SEO, And The Searcher Experience
by Shari Thurow (1/21/2011)
Subject: Findability, Information Organization, Searching
Abstract: All too often, we hear web developers, search engine optimization (SEO) professionals, usability practitioners, and even search engine reps justify decisions with the claim that it is "good for the user experience." And we blindly accept that explanation. Shari helps clear things up by defining what the user experience is, especially when referring the searcher experience.
Finding IA at the Enterprise Search Summit â€“ Part 2
by Shari Thurow (8/8/)
Subject: Card Sorting, Information Architecture - Practices, Search Technology
Abstract: In May 2011, Shari Thurow and Noreen Whysel attended Enterprise Search Summit East on a quest to discover the role of information architecture in Enterprise Search. Read on to discover how the enterprise search community is embracing information architecture theory and practices. Part 2 in a series of two articles.
Keyword Classification: Understanding The "Why" Of SEO
by Shari Thurow (6/6/2012)
Subject: Card Sorting, Information Architecture - Practices, Searching
Abstract: Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the why part of the optimization process?
Part Two: Interview with Louis Rosenfeld, Author of Search Analytics
by Shari Thurow
Subject: Information Scent, Searching
Abstract: In Part 1 of my interview with renowned information architect Lou Rosenfeld, author of Search Analytics for Your Site: Conversations with Your Customers, he defined site search analytics (SSA), suggested keyword patterns to monitor, and outlined some differences between web searchers and site searchers. In Part 2, we discuss relevancy scores, site search analytics that can improve navigation, some insightful tests you can use on your own site.
SEO Smackdown: Information Architecture vs. Technical Architecture
by Shari Thurow (9/2/2011)
Subject: Expert Opinions, Findability, Searching
Abstract: Shari Thurow discussses the relative importance of information architecture in designing SEO solutions for websites.
Search Engine Visibility
by Shari Thurow (2002)
Subject: Search Technology, Searching, Web Development
Abstract: Thurow discusses ways you can construct your website so it is usable for your users, and indexable by the major search engines.
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