Results for Information Scent

There are 3 resources for Information Scent in the library.

Articles and Papers

Effective View Navigation PDF Document
by George W. Furnas (11/26/1996)
Subject: Information Scent, Navigation
Language: English
Abstract: In view navigation a user moves about an information structure by selecting something in the current view of the structure. This paper explores the implications of rudimentary requirements for effective view navigation, namely that, despite the vastness of an information structure, the views must be small, moving around must not take too many steps and the route to any target must be discoverable.

Interview with Louis Rosenfeld, Author of Search Analytics (7/8/2011)
Subject: Information Scent, Searching
Language: English
Abstract: As search engine optimization (SEO) professionals, we focus on keywords, aboutness, and information scent. What keyword phrases best describe a webpage, a graphic image, and/or a video? How can we ensure that information scent gets stronger from search engine results page (SERP) to a web page on our websites? Shari Thurow interviews Louis Rosenfeld for SearchEngineLand.com, part one of two in the series.

Part Two: Interview with Louis Rosenfeld, Author of Search Analytics
by Shari Thurow
Subject: Information Scent, Searching
Language: English
Abstract: In Part 1 of my interview with renowned information architect Lou Rosenfeld, author of Search Analytics for Your Site: Conversations with Your Customers, he defined site search analytics (SSA), suggested keyword patterns to monitor, and outlined some differences between web searchers and site searchers. In Part 2, we discuss relevancy scores, site search analytics that can improve navigation, some insightful tests you can use on your own site.


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