IA Institute Newsletter - #8.07 2013

The Information Architecture Institute (IAI) Newsletter features the latest news about IAI and our partners. Also, there's a brief list of events with discounts for members and job postings at the end, so read on!


IAI News

What's New With Our Partners
IA Library Additions
Upcoming Conferences and Workshops
IA Institute Job Postings

- http://iainstitute.org/news/

Back to School Edition

September approaches and much of the world is returning to school for Fall classes. We've put together below a list of great education and conference opportunities, most with IA Institute member discounts. We are pleased to see many new educational opportunities in the field of Information Architecture, including new Master's degree programs from Ecole Normale Supérieure de Lyon in France and Università per Stranieri di Perugia in Italy, as well as a new User Experience Concentration at Pratt Institute in New York City, featuring courses in IA and usability. We would love to hear about other academic programs in the field of IA. If you are enrolled in an IA program, let us know and we may feature it in an upcoming newsletter. Also, if you are attending or, better yet, presenting a paper at an academic conference, let us know so we can add a link to the IA Library. Send email to info@iainstitute.org.

Plan Your Calendar: Fall Education and Conference Opportunities

Below, find a multitude of opportunities for you to continue your education with our webinar and conference partners. Most of the following events have offered IA Institute Member Discounts. Visit our Member Center for details. Our newest offering, the UXconnect@Kent State speaker series, is a joint effort between Kent State's School of Library and Information Science and the Information Architecture Institute to provide an open forum for ideas to be shared and discussed among professionals and students in User Experience Design (UXD). We hope you find a workshop that fits your needs.

TOGAF 9.1 and ArchiMate Foundation

TOGAF 9.1 and ArchiMate Foundation, Start dates: 19 September, 17 October, 21 November, 19 December, 2013Distance Learning Course (8 weeks)

Start dates: 
19 September 2013
17 October 2013
21 November 2013
19 December 2013

After completing this absolutely unique distance learning course and passing the necessary exams, you will receive the TOGAF 9 Foundation (Level 1) and ArchiMate Foundation certificate.

IA Institute members save €200. Visit the Member Center for discount code.

UXconnect @ Kent State University

imageA Day in the Life of an Information Architect
by Stacy Surla
16 September 2013, noon EDT

UXconnect@Kent State is a speaker series presented jointly by the User Experience Design program at Kent State University and the Information Architecture Institute (IAI) to provide an open forum for ideas to be to share and discuss ideas among professionals and students in User Experience Design (UXD).

Join us on September 16 for "A Day in the Live of an Information Architect" with Stacy Surla. What would it be like to work as an information architect in Tokyo? Or be one of just a handful of IAs in the country of South Africa? Can you imagine yourself heading up your own boutique consultancy in a metropolitan city – and if so what would be your value proposition? What are your prospects as a freelancer in the rural south of the United States? Or as a newly graduated IA interviewing with a large commercial firm?

The employment outlook for IA is healthy overall. Knowing this is encouraging – so now what? To help craft your personal career storyline, join this web conference to engage in some creative, divergent thinking about what’s possible.

This presentation reviews the employment and career landscape for IA. It draws from salary surveys, career workshops, interviews with IAs across the world, and several decades of experience hiring and getting hired in consulting and UX domains. We will consider the life of an IA from several slices, with each affording different ways of looking for opportunities. These include geographic (metro/rural, UX density), field of work (retail, consulting, government), focus (innie/outie), tactical-strategic position (hands-on vs vision, design for discrete platforms vs design for systems), and market situation (new IA, experienced IA, manager, owner). The talk takes its form from the outline of a publication project, “Information Architect: A Day in the Life.” Participants will be encouraged to pose questions for the project to address, and will take away ideas about what’s possible in their own careers.

If you have an idea for a UXconnect@Kent State presentation, submit a proposal.

WebVisions Chicago


Explore the Future of the Web - Save 20%!

25-27 September 2013
Siskel Film Center

WebVisions explores the future of web and mobile design, technology, user experience and business strategy with the Web's dangerous thinkers... Kerry Bodine (Forrester Research), Senongo Akpem (Cambridge University Press), Carolyn Chandler (Manifest Digital), Ronel Mor (Bezalel University, Jerusalem), Bill Scott (PayPal), Chris Risdon (Adaptive Path), and more!

Get a Three-Day Pass for WebVisions, which includes a day of workshops followed by two days of sessions, keynotes and panels.

To receive your group's conference discount, click the link "Enter promotional code" by the Order Now button and enter the code. Look for the code in the IA Institute Member Center.

Register online at http://wvchi13.eventbrite.com/

EuroIA 2013


26-28 September 2013

The 9th European Information Architecture Conference
Sheraton Grand Hotel & Spa
1 Festival Square, Edinburgh

Details: http://www.euroia.org
Register: https://www.asis.org/Conferences/EuroIA/euroiaregform-2013.html

IA Institute Members enter your member ID number to get a €30 discount. Log into the Member Center to locate your member ID number. Early bird pricing ends June 15.

3 days of inspiring talks, formative workshops and wailing bagpipes

Over 30 voices, well-known and new, with compelling stories from the trenches, ideas and theories to share. 
Over 30 good reasons to join us and continue the conversation.

Over the past nine years, we have broken down cultural barriers, initiated dozens of conferences across Europe, and forged careers. We are proud of our accomplishments, but we know we can achieve even more.

Today, our focus is on breaking down global barriers and sharing information far beyond European borders. This is why our programme now features presentations from the Americas, Asia, and the Pacific Rim.

Yet we remain European. So, what is “Europe”? In terms of geography, we’re east of Greenland, west of Moscow, south of the Artic, and north of the Mediterranean. But the geography is secondary. "Europe" is more a state of mind than an area on a map. But that doesn’t make it less distinct.

Learn. Share. Network. That is what we help you do. And we hope to see you in Edinburgh.

Follow the UX Leader


Often imitated but never duplicated, Follow The UX Leader is world-renowned for its unique approach to hands-on learning. We focus on your experience right down to the smallest details. All training courses are held in the most creative and inspiring environments and feature a delicious 5-star culinary dining experience throughout the day. This year’s workshops are being held in Montreal and Vancouver, Canada.

October 1: IA for UXers - Lead by Dan Klyn
October 2: Guerrilla Content Strategy - Lead by Kris Mausser
October 3: Usable Usability – Lean UX Starts Here - Lead by Eric Reiss
October 4: Essential Skills For Leading UX Teams - Lead by Jeff Parks

November 4: Guerrilla Content Strategy - Lead by Kris Mausser
November 5: Designing Culture - Lead by Teresa Brazen
November 5: Conversation Before Code - Lead by Jeff Parks

REGISTER: http://www.followtheuxleader.com/

Digital Asset Management Conference and DAMMY Awards


October 7-8, 2013 | Westin Grand Central | New York, NY 

Register: http://www.createasphere.com/dam

Createasphere’s Digital Asset Management Conference is the premier event for everyone working in asset management.

Now in its fourth year, Createasphere's Digital Asset Management Conference has evolved into an industry-leading summit series for anyone working in asset management, Today that's virtually everyone, whether they're content creators, production professionals, publishers, digital archivists or C-level executives. Here, you'll have the opportunity to increase your skillset, further your career and expand your professional business network.

Enter code "DAMIAI" for 20% discount!

O'Reilly Velocity Conference

14-16 October 2013
New York, NY, USA

13-15 November 2013
London, UK

O'Reilly Velocity is much more than a conference; it's become the essential training event for web operations and development professionals from companies of all sizes. Join hundreds of your peers October 14-16 in New York City for three packed days dedicated to operations, web, and mobile performance. Visit the Member Center for a 20% discount code and register today.

IA Institute Operations Manager Noreen Whysel will be at the Velocity Conference in NYC. Be sure to introduce yourself!

IA Institute Participates at W3C Rich Multi-Modal Workshop

The IA Institute was invited to participate in the W3C's workshop on Rich Multi-Modal Interaction. Operations Manager Noreen Whysel and IAI co-founder Bev Corwin attended. Noreen gave a use case presentation on the first day showcasing the Institute's work on its web refactoring project and the W3C Web Redesign Task Force, which includes several IA Institute members.

According to the W3C, "This workshop was aimed at accentuating the merits of HTML5 and the W3C Multimodal Architecture to help create the appropriate level of awareness of the maturity of the MMI Architecture and its suitability for developing innovative and compelling user-experiences across applications/devices." Noreen presented on how having a solid information architecture foundation supports user interfaces regardless of user modality (speech, touch, gesture and voice, etc).

Top priorities established by workshop attendees included device/service discovery, in which Semantic Web Services were cited as important means to accessing meaning via machine read resources (which may be of interest to IAs involved in ontology development). Another priority was HTML5 integration, in which several use cases and problems were presented.

A summary of the event is available on the W3C MMI website at:

Presentations are located here:

The IA Institute is interested in supporting efforts like this via our IA body of knowledge and member volunteers. You can join the W3C Information Architecture Group at http://www.w3.org/community/informationarchitecture/.

If you are interested in our work with the W3C or have an idea for a project or group to partner with, please contact us at volunteer@iainstitute.org.


2013 IA Institute Salary and Benefits Survey

Participate in the 2013 IA Institute Salary and Benefits Survey:


Last year's report is available at:




Save the Date: February 15th


The application for hosting World IA Day in your city is now on the website! Apply today through September 1 or learn more about the conference at: worldiaday.org

Know of anyone else who might be interested? Please help spread the word that the application is up.

World IA Day 2014 updates will be posted through Facebook and Twitter.


WHAT'S NEW WITH OUR PARTNERS? - http://iainstitute.org/en/about/partners.php

ASIS&T Bulletin - http://www.asis.org/bulletin.html
The Bulletin of the Association for Information Science and Technology is a bi-monthly news magazine packed with developments and issues affecting the field, pragmatic management reports, opinion, and news of people and events in the information science community.

Current Issue:

August/September 2013
Vol. 39, No. 6
Full Text: PDF (Size: 4.5mb)
Special Section on RDAP


Reflections on Our Future 
by Douglas C. Engelbart
Full Text: HTML | PDF (Size: 404k)

Obituary:  Douglas Engelbart 
Full Text: HTML | PDF (Size: 99k)

The 9th European Information Architecture Conference
September 26-28, 2013, Edinburgh, Scotland, UK

Over the past nine years, we have broken down cultural barriers, initiated dozens of conferences across Europe, and forged careers. We are proud of our accomplishments, but we know we can achieve even more.

Today, our focus is on breaking down global barriers and sharing information far beyond European borders. This is why our programme now features presentations from the Americas, Asia, and the Pacific Rim.

Yet we remain European. So, what is “Europe”? In terms of geography, we’re east of Greenland, west of Moscow, south of the Arctic, and north of the Mediterranean. But the geography is secondary. “Europe” is more a state of mind than an area on a map. But that doesn’t make it less distinct.
Learn. Share. Network.


Boxes and Arrows - http://www.boxesandarrows.com
Boxes and Arrows is devoted to the practice, innovation, and discussion of design; including graphic design, interaction design, information architecture and the design of business. Since 2001, it’s been a peer-written journal promoting contributors who want to provoke thinking, push limits, and teach a few things along the way.

13 August 2013
An Answer to the Pains of Integrating Agile and UX
Review of Lean UX: Applying Lean Principles to Improve User Experience
by Ambrose Little
I recently attended UXPA 2013 in D.C. Although I was attending as a sponsor/exhibitor for Indigo Studio, I did manage to break away to go to the “There’s more than one way to skin a cat: Integrating UX into an Agile environment” session. It tied in quite nicely with the book I’m reviewing here. As…

13 August 2013
Drilling Into Lean UX
An interview with Jeff Gothelf, the author of Lean UX: Applying Lean Principles to Improve User Experience
by Ambrose Little
Overall I found Lean UX to be an incredibly insightful and helpful compilation of principles and suggestions for practice/improving process and collaboration as outlined in my review of the book. As I was reading, though, I had some questions come up that I felt weren’t answered–or maybe I missed the answer. Since others may have…

02 July 2013
Emotional Design with A.C.T. – Part 2
Designing Emotion, Personality and Relationship
by Trevor van Gorp
Back in Part 1, we looked at how the emotions expressed by people and products communicate personality traits over time. We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own,1 but they prefer products that take on a complementary role during interaction.2 In Part 2, we’ll…

User Experience Professionals Association - http://www.uxpa.org
The User Experience Professionals Association (UXPA) supports people who research, design, and evaluate the user experience of products and services.

The London UXPA 2014 conference site is now available at http://2014.uxpa.org.

August 2013

UXPA Board of Directors Elections
UXPA International Board of Directors Call for Nominations, 2014-2016  The UXPA International 2013 Election Committee is pleased to announce that we are opening nominations for the Board of Directors for terms beginning January 1, 2014. These three year terms are for calendar years 2014 - 2016.  We hope you’ll consider taking a leadership position in the UX field by joining...

Changes at User Experience Magazine
User Experience magazine - changes at the helm, and a call for authors.

Membership Has Its Benefits: How Whitney and Dana Went Federal
How a conversation with a UXPA colleague inspired Whitney Quesenbery and Dana Chisnell to become internationally renowned voting experts and government advisors. And where did they disappear to during the 2013 UXPA annual conference?

UXPA 2013 DC Redux
Well, I’ve had a few weeks distance from the UXPA conference in DC: time enough to recuperate and reflect. For those of you who couldn’t make it to the conference in DC, we missed you. We missed your conversation, your company at meals, your insightful presentations, your stimulating questions. And I’d like to share a little bit of what you missed in the hopes that we’ll see you very soon at another UXPA conference. (There’s one in Shanghai in November and one in London in 2014!).


NEW LIBRARY ADDITIONS - http://iainstitute.org/library/

The IA Library is a selection of resources related to the field of information architecture. The collection includes articles, books, blogs, translations and more. Each month, we will post the latest entries to the IA Library in this newsletter. Some of today's entries come from "A Brief History of IA," by Andrea Resmini and Luca Rosati from the Fall 2011 edition of the Journal of Information Architecture.


Industry Contributors’ Roles in Professional Practice (22 July 2013)
By Nathaniel Davis in UX Matters

I'm an Architect
by Amanda Kolson Hurley (July 2010)

Arquitectura de Información: análisis histórico-conceptual
by Rodrigo Ronda Leon (28 April 2008)


The User Experience Team of One (09 July 2013)
By Leah Buley, Rosenfeld Media publisher

Why We Fail (30 July 2013)
By Victor Lombardi, Rosenfeld Media publisher

Information First: Integrating Knowledge and Information Architecture for Business Advantage
by Elaine Evernden, Roger Evernden (15 October 2003)


We have been thinking a lot about mentoring and tools of the IA trade and rediscovered the following series of articles from IA Institute mentor Holger Maassen. We hope you enjoy.

Swim-Lane-Diagram, A Great Tool for Alignment and Process Planning
by Holger Maassen (13 March 2012)

by Holger Maassen (27 August 2009)

Card Sorting
by Holger Maassen (3 August 2009)

If you would like to contribute resources to our library, make a suggestion at http://iainstitute.org/library/suggestionPage.php.


UPCOMING CONFERENCES AND WORKSHOPS - http://www.iainstitute.org/calendar/

Some of our sponsored events offer discounts to IA Institute members. Please read descriptions carefully for instructions on discounts, if available. Visit our Member Center website for discount code.

16 September 2013
UXConnect Presents: A Day in the Life of an Information Architect with Stacy Surla
Online webinar

19 September 2013
TOGAF 9.1 and ArchiMate Foundation
8 Week Online Course
Start dates:
19 September 2013
17 October 2013
21 November 2013
19 December 2013

25-27 September 2013
WebVisions Chicago
Chicago, IL, USA

26-28 September 2013
Edinburgh, UK

1-4 October 2013
Follow the UX Leader
Montreal, Canada

7-8 October 2013
Digital Asset Management Conference and DAMMY Awards
New York, NY, USA

14-16 October 2013
Velocity Conference
New York, New York

4-6 November 2013
Follow the UX Leader
Vancouver, Canada

13-15 November 2013
Velocity Conference
London, England

24-25 February 2013
CFP - Symposium on Communicating Complex Information (SCCI)
Greenville, NC, USA

To add your event to our calendar contact us at membership AT iainstitute DOT org.

IA Institute member discounts may be available for sponsored events. Visit the Member Center for details and discount codes.


IA INSTITUTE JOB POSTINGS - http://www.iainstitute.org/jobboard/

The IAI Job Board lists job postings related to information architecture, as well as information design, interaction design, user experience, and HCI.

Intermediate or Principal User Interface Designer - 8/22/13 

Senior Interaction Designer - 8/22/13 
A Hundred Years, Los Angeles, CA USA

Experience Architect - 8/22/13 
A Hundred Years, Los Angeles, CA USA

Senior Interaction Designer - 8/21/13 
A Hundred Years, Los Angeles, CA USA

User Experience Designer - 8/20/13 
J.Hilburn, Santa Monica, CA USA

Senior Contract Design Researcher - 8/20/13 
Electronic Ink, Philadelphia, PA USA

Thought Provoking Senior User Experience Researcher for a Specialist Customer Experience Agency - 8/14/13 
Zebra People Ltd, London, GBR


Newsletter archives can be found at http://iainstitute.org/news/cat_newsletter.php.

Comments about this newsletter? Questions? Things you would like to see included in future issues?
Contact feedback AT iainstitute DOT org

Thanks for reading and we'll be back with another newsletter in about a month!


Join the IA Institute and help build an international network sharing IA and UX related resources: http://iainstitute.org/join/

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