IAI Pre-conference workshop announced

IA Institute is pleased to announce our Pre-Conference Workshop for the IA Summit 2009. Join us for this exciting and timely workshop covering models, frameworks, and tactics to best to make the best case for UX in general (and IA in particular) to a business ideology-driven audience.

March 18, 2009
Memphis, TN, USA

Beyond Findability: Reframing IA Practice & Strategy for Turbulent Times
Presented by Andrew Hinton, Livia Labate, Matt Milan, Joe Lamantia

Changes are happening fast in technology, the economy, and even the various User Experience professions. In the midst of such turbulence, conventional Information Architecture can have trouble seeming fully relevant. Some may see it as a commodity, or a narrow specialty that has little to do with the game-changing emergence of social media, ubiquitous & mobile computing, and the rest.

This full-day workshop will address such concerns with a boundary-pushing foray into IA craft and strategy. We'll show how core IA skills are more relevant and strategically important than ever, and we'll explore how we can extend IA to its full potential in 21st century UX design.

Read the full description:
https://www.asis.org/Conferences/IA09/seminars/Wed_Beyond_Findability.html

Register today Ð IAI members are eligible for the Asis&t member rate!
https://www.asis.org/Conferences/IA09/ia09regform.php

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