Optimal Workshop Offers Discount to IA Institute Members


The IA Institute has negotiated a special member discount of 20% on any Optimal Workshop subscription. Choose from OptimalSort, Treejack or Chalkmark, or purchase all three by choosing the Optimal Workshop Suite. The discount is valid for any subscription length.

For details login to our member center and visit the Member Discount link.

Optimal Workshop products include:


Discover the most effective way to organise content on your website.
Create and run online card sorts. Participants group items into categories that make the most sense to them. Results show you the best way to group content so information is easy to find.


Tree testing is like card sorting in reverse. Participants try to complete tasks by clicking through a site structure. Results of a Treejack tree test show you which labels and structures work best. Discover the most effective way to organise content on your website.


Get quick answers to questions about your user interface.

Run a 'click test' or 'impression test' on a picture of your user interface or prototype. Set tasks and see where participants click. Results show you if your designs are working as intended. Find out just how good your information architecture is and learn what to tweak.

Recent News

Sep 17 2019

Sent via email to all active members (and those 30 days past due).

As promised, we are writing today to announce our decision about the future of the IA Institute.

Before we get there, we would like to thank you. The support we have received over the last 17...

Jan 26 2019


As you may, or may not, know the Information Architecture Institute has recently been called out publicly for a Board decision relating to the handling of a Code of Conduct violation reported at IA Summit 2018 in Chicago. There have been some disturbing accusations made in...

Dec 18 2018

All funds will support World IA Day 2019 worldwide organizations

Buy this great shirt to support Wear your support for World Information Architecture Day 2019 and its theme Design for a Difference . As designers, we are responsible for creating worlds of experiences, environments,...