WSJ covers AIfIA, information architecture

AIfIA members Peter Morville and Christina Wodtke were quoted in the May 4Wall Street Journal article "Designing a Better Presidential Daily Brief."

"Information architects"... say far too many e-mails, memos andpresentations make the same design mistake the original PDB did, burying thepoint behind what information consultant Peter Morville calls a "giant wallof text." Instead, they say documents should highlight key data using cleartitles and subtitles; large, readable fonts; bullet points and shorterparagraphs more conducive to skimming.

According to Christina Wodtke... there are hundreds of full-time informationarchitects in the U.S. today, and thousands more who make document design apart of their daily work.

Their ideas have caught on faster on the Internet than in the print world.The Web requires users to think in "links" rather than the linearorganization of books and magazines, and bad design can hurt business. Withonline stores, if customers can't find important information -- such as the"checkout" button -- they log off instead of making a purchase. As a result,companies large and small are hiring information architects to keep theirinternal and public Web sites organized. AT&T Corp., for example, has morethan 10 information architects on staff to make sure the information on 3600intranet sites and 1.5 million public Web pages is consistent and easy tofind.

Note to media: AIfIA has access to dozens of experts on informationarchitecture, information design and user interface design. To arrange aninterview, contact press@aifia.org.

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